Creative And Effective Advertising Techniques

Advertising techniques influence behavior in print, TV and other ads. You'll make more effective ads, faster, if you know what ad techniques work best. Can you identify the advertising techniques in this TV commercial for Honda? See answer below.

Advertising techniques are tools. The tools you use to attract attention, engage minds, trigger emotions, and change what people think. All of which can lead to sales. Or votes. Or clicks.

Check out these advertising techniques on AdCracker.com:

>Make a metaphor
>Promise a benefit
>Mention a problem
>Get really real
>Create a character
>Inject dramatic conflict
>Exaggerate
>Eye candy
>Make it human
>Take a position
>Make an offer

> Click to get all advertising techniques on AdCracker CD or Online Access.

> Simplify R
> Brand character R
> That's unexpected R
> Attack R
> Demonstrate R
> Famous faces R
> Do the twist R
> Hook R
> New and improved R
> Brand personality R
> Promo partner R
> How To R
> Show words R
> Say pictures R
> Big bang R
> That's news R
> Differentiate R
> Save at the sale R
> Go OffScreen R
> Side by side R
> Enter to win R
> Make it sexy R
> Trigger emotion R
> Time machine R
> Fascinating faces R
> Shocking! R
> Where is that? R
> What is the story? R
> Tales of true users R
> Before and after R
> Offer extras R

Advertising techniques have persuasive energy. The strength of that persuasive energy is measured in several ways, most importantly in relation to a target audience.

Example: A TV commercial or print ad that promises to lower the risk of a heart attack with the drug Lipitor is using "problem / solution" or perhaps "fear" as the chief persuasive technique. In that context, the technique has persuasive energy with older citizens, those who are aware they are at risk of heart disease.

Or take an ad that uses a teen idol to sell cell phones. Here "celebrity" is the technique, and this particular type of celebrity has persuasive energy with tweens and teens.

You get the idea.

A single ad can employ multiple advertising techniques. To identify those techniques, ask "How does this ad build the brand, get people to take action, or plant a belief in the minds of prospective buyers?"

And there you have it. There you have the creative advertising ideas and concepts that power most TV, print, email and other ads. Both brand and direct response.

We believe AdCracker features the most complete catalog of creative and effective advertising techniques ever assembled. AdCracker's creative advertising techniques include classic and contemporary print, Flash, and TV commercials submitted by working ad professionals worldwide.

Answer: The Honda ad uses music and visual imagery to create a metaphor for power